The poster claims that self-love leads to bad decisions. The claim is verified by quotes from the president's speeches following the Navy Yard shootings. In those speeches, his anti-gun rhetoric takes a more strident tone. He calls for adoption of United Kingdom and Australian style gun laws which mandate firearms confiscation.

         The text argues that to be successful, the president's "fundamental transformation of America" requires a disarmed populace. It observes that there are crisis circumstances that could present opportunities for gun confiscation. The circumstances discussed are martial law to restore order following either a monetary system collapse or a terrorist attack using nuclear weapons.

         A poster called "SELF-LOVE" and its supporting text was posted on 18 November. The poster argues that symptoms of narcissism are a factor in president Obama's decision making. Note that because of age and increasing ill health, generation of new posters and text for Arizona Gun Talk is problematic.